One of the potential pitfalls of saving money by looking after a website yourself after an external agency has built it for you is to tank any initial high rankings by unknowingly deleting the aspects that assist with page range and replacing them with things that don’t. In a nutshell,…
In updating the Microscopes in Schools website this week, it struck me that this tiny site has stood the test of time, fulfilling its function with minimal cost and minimal time investment required. This site has remained largely unchanged since 2012 (the earliest snapshot the Wayback Machine has is from…
This week I’ve seen some sad posts by music teachers who decided to change their domain name and/or website and destroyed their previously high google rankings in the process. Neither a domain name change nor launching a new website under your old domain name should negatively impact your search engine…
Social media is very visual these days, with Facebook, Twitter and Google+ all tweaking their layouts to give a more visually rich experience, coupled with the rise of image-focused sites such as Instagram and Pinterest, to name a few. Selecting good, quality images to post on these channels can be…
Social media has matured substantially over the past 14 years, with most users now accepting, and being more likely to trust, social networking as an effective way to communicate. This has led to it becoming easier to use social media to assist with fundraising efforts, both for well planned projects…
A digital communications strategy formalises your communications across all digital platforms. By examining what your goals are with your communications, you can best determine who your audience is, and what the best way of communicating with them is. It documents which channels will be used and who is responsible for…
In June 2012, the Rotary Club of Willetton, District 9465, Western Australia, finished its first ever Facebook Ad campaign. The aim of the campaign was to gain new members, not simply gain awareness of Rotary. As such the ads took people to a landing page built specifically for that purpose…
Tagging in a social media context is a way of adding additional short pieces of information to a piece of content that define its subject. Depending on the social network in question, the tag can be a person, keyword, or in Facebook, a page or event as well. Tagging is…