In June 2012, the Rotary Club of Willetton, District 9465, Western Australia, finished its first ever Facebook Ad campaign. The aim of the campaign was to gain new members, not simply gain awareness of Rotary. As such the ads took people to a landing page built specifically for that purpose…

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Tagging in a social media context is a way of adding additional short pieces of information to a piece of content that define its subject. Depending on the social network in question, the tag can be a person, keyword, or in Facebook, a page or event as well. Tagging is…

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